Ford hires Apple executive who led its secret car project – TechCrunch

Ford Motor has employed Doug Discipline, the engineering govt who was main Apple’s particular initiatives group, because the automaker seeks to achieve an edge in software program and different superior know-how.

Discipline, who beforehand was senior vice chairman of engineering at Tesla, was named Tuesday as Ford’s chief superior know-how and embedded techniques officer. Discipline was most not too long ago vp of Apple Particular Tasks, a group that was additionally engaged on its so-called Titan automotive mission.

On this new place, Discipline will report on to Ford President and CEO Jim Farley and oversee the corporate’s embedded software program and {hardware} group, which right this moment consists of car controls, enterprise connectivity, options, integration and validation, structure and platform, driver help know-how and digital engineering instruments. This implies Discipline might be chargeable for the design, growth and implementation of all the tech stack utilized in Ford and Lincoln branded autos, together with infotainment, navigation, driver-assist know-how, related companies and car cybersecurity.

The rent could possibly be a boon for Ford, which desires to indicate prospects and traders that it could actually supply automobiles, vehicles and SUVs with a degree of embedded know-how that competes with the likes of Tesla and different newer entrants. Discipline’s expertise at Tesla, particularly with the Mannequin 3, may additionally show important for Ford because it develops and rolls out new electrical autos.

Ford mentioned that Discipline will work carefully with Hau Thai-Tang, Ford’s chief product platform and operations officer, to create the following technology of Ford’s related merchandise and experiences. Thai-Tang will proceed to supervise product growth, buying, design, analysis and superior engineering, EPLM / D-Ford, superior manufacturing and Ford Ion Park.

The job marks a return for Discipline who started his profession at Ford as a growth engineer from 1987 to 1993.

“I’ve at all times felt a deep connection to Ford. Ford merchandise have been in my life so long as I can keep in mind — F-150s on my dad’s farm, a ’65 Continental choosing us up at my wedding ceremony and my thrill after I found the good magnificence within the design of the Mannequin T,” Discipline mentioned in a press release. “I’m grateful for the chance to assist the group construct the following technology of iconic Ford autos and put together Ford for the following hundred years.”

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