Ho Chi Minh Metropolis-based Vietcetera, a digital medial community initially created for millennials and Gen-Z, will broaden its goal demographic after getting $2.7 million in pre-Sequence A funding. The capital was raised over two rounds this 12 months, led by media-focused enterprise agency North Base Media.
Different traders included Go-Ventures, Gojek’s company enterprise arm; East Ventures; Summit Media; Genesia Ventures; Hustle Fund; and Z Enterprise Capital, the company enterprise arm of Z Holdings, which is owned by SoftBank Group and Naver Company.
Vietcetera was based in 2016 by Hao Tran and Man Truong and now claims an viewers of 20 million customers monthly. Its advertisers embody AIA Life Insurance coverage, Google, Fb, Nestlé, MasterCard, Vingroup and Tiki. Tran informed TechCrunch that Vietcetera can even monetize by “prioritizing unique content material licensing and growth.”
The community was initially created for millennials and Gen-Z audiences who wished “content material going past showbiz, sensational information and leisure.” To serve extra teams of readers, Vietcetera will launch new content material or vertical manufacturers in 2022 targeted on girls’s content material, actual property and private finance.
North Base Media was based in 2013 by Marcus Brauchli, former lead editor of the Wall Avenue Journal and Washington Publish, and Media Improvement Mortgage Fund chief government officer Saša Vučinič to again digital media startups in markets the place cell web penetration is rising. Its different portfolio corporations embody The Information Lens, Atlas Obscura, Rappler and Majarra.
Vietcetera’s new funding will likely be used on content material, together with new exhibits and podcasts, cell app growth, franchise and content material licensing, and potential acquisitions.