South Korean online secondhand marketplace Danggeun Market raises $162M at a $2.7B valuation – TechCrunch


Danggeun Market, the writer of South Korea’s hyperlocal group app Karrot, introduced it has raised $162 million in a Collection D spherical of funding with a valuation of $2.7 billion. (By the way in which, Danggeun means carrot in Korean.)

This spherical of funding was led by DST International, with further participation from Aspex Administration, Reverent Companions and current traders resembling Goodwater Capital, Altos Ventures, SoftBank Ventures Asia, Kakao Ventures, Sturdy Ventures and Capstone Companions.

The newest funding formally makes Danggeun Market a unicorn, with $205 million complete raised.

The corporate plan to strengthen its capabilities in native commerce with Danggeun Pay, or Karrot Pay, which is ready to launch this 12 months, and Danggeun’s platform Karrot permits roughly 300,000 native SMB companions to go digitalized by providing offline to on-line (O2O) service. Danggeun Market’s shoppers entry every little thing from contemporary native produce supply to important providers, together with cleansing, training, actual property brokerage and used vehicles of their native communities.

The funding proceeds from the brand new spherical shall be used for additional world enlargement, enterprise diversification, R&D, funding in superior synthetic intelligence and machine studying expertise and recruiting staff expertise.

“Danggeun Market plans to concentrate on accelerating additional abroad market enlargement for the following two years after closing Collection D funding, and in South Korea, we’ll diversify our enterprise, aiming to be a brilliant app,” co-founder and co-CEO Gary Kim mentioned in an unique dialog with TechCrunch.

Danggeun Market, which is brief for “the market in your neighborhood,” was based by Gary Kim and Paul Kim in 2015.

Danggeun Market additionally plans to launch its cost service Karrot Pay, increase offline to on-line (O2O) service for South Korean SMEs that use its platform Karrot and make investments to develop superior synthetic intelligence and machine studying in its platform for suggesting customized feeds for customers to remain longer, Kim continued.

Danggeun Market is anticipated to get approval from South Korea’s monetary supervisory service (FSS) as early as September for 2 licenses, resembling cost gateway operator (PG) and pay as you go cost means operator, to launch Danggeun Market’s cost service, Karrot Pay, this 12 months, Kim mentioned.

Danggeun Market, which already launched its world model of hyperlocal group app Karrot within the U.Ok. in November 2019, at present operates the Karrot app in 72 native communities in 4 international locations: the U.Ok., the U.S., Canada and Japan.

“We see some energetic transactions in Manchester, Birmingham and Toronto,” Kim mentioned. Danggeun Market launched Karrot in Canada and the U.S. in September and October 2020, respectively. In February 2021, it opened in Japan, Kim mentioned.

When requested relating to the following overseas market location, “Danggeun Market is not going to designate a specific nation this time. We are going to change our abroad penetration technique barely by opening the app Karrot globally and monitor the international locations that present natural development after which we’ll slim down particular international locations and cities to concentrate on extra,” Kim mentioned.

The corporate will nonetheless search the excessive inhabitants density areas in overseas markets and hold the space restrict set, Danggeun’s distinctive characteristic that solely reveals individuals listings from sellers positioned inside 6 km radius in South Korea and 10 miles (about 15 km) most for the U.Ok. for offering hyperlocalized group service.

For the following spherical, Gary Kim mentioned it is determined by its world enlargement development. If its world enterprise works nicely and Karrot attracts extra world customers and reaches energetic MAU and transactions the corporate has set, Danggeun Market will certainly increase one other funding in two years, Kim mentioned. “We aren’t in a rush for an IPO at this stage since we will increase sufficient capital within the personal market now. We need to take into account going public after we make secure income,” Kim mentioned.

Danggeun Market now claims its complete registered customers exceed 21 million (South Korea has a complete of 20.92 million households) and has constantly skilled over 300 % year-on-year development since 2018.

The corporate reached 1.eight million month-to-month energetic customers (MAUs) in 2019, 4.eight million MAUs in 2020 and eventually elevated to 14.2 million MAUs in 2021, rising 3x yearly over the previous three years. In line with world app analytics platform App Annie, Danggeun Market customers spend a mean of two hours and two minutes monthly on the app.

“Over the previous few years, Danggeun Market has demonstrated overwhelming dominance within the Korean C2C market… with distinctive consumer conduct from location-based communities, Danggeun Market continues to showcase its potential as the hyperlocal tremendous app,” managing accomplice at DST Funding Administration John Lindfors mentioned.

“COVID-19 highlighted the significance of individuals wanting to connect with their neighbors and group. When assembly a buddy for a easy espresso can now not be taken with no consideration, we understand all of the extra significance of {our relationships} and group. Danggeun Market’s service bridges the offline and on-line world, enhancing each in-person interactions in addition to purely digital ones. The core of Danggeun Market’s development is its digital end-to-end platform that permits shoppers to really feel each genuinely a part of their communities in addition to have the consolation and security of being half of a bigger community that may develop collectively,” co-founder and managing accomplice at Goodwater Capital Eric Kim mentioned.


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