Planted raises another $21M to expand its growing plant-based meat empire (and add schnitzel) – TechCrunch



Swiss different protein firm Planted has raised its second spherical of the 12 months, a CHF 19M (about $21M at current) “pre-B” fundraise that can assist it proceed its development and debut new merchandise. A U.S. launch is within the playing cards finally however for now Planted’s solely European clients will be capable of give its new veggie schnitzel a shot.

Planted appeared in 2019 as a derivative from Swiss analysis college ETH Zurich, the place the founders developed the unique strategy of extruding plant proteins and water into fibrous buildings just like actual meat’s. Since then the corporate has diversified its protein sources, including oat and sunflower to the combo, and developed pulled pork and kebab different merchandise as nicely.

Over time the method has improved as nicely. “We added fermentation/biotech applied sciences to boost style and texture,” wrote CEO and co-founder Christoph Jenny in an electronic mail to TechCrunch. “That means 1) we are able to create buildings with out type limitation and a pair of) can add a broader style profile.”

The newest advance is schnitzel, which is after all a breaded and fried piece of pounded-thin meat model standard all over the world, however particularly within the firm’s core markets of Germany, Austria, and Switzerland. Jenny famous that Planted’s schnitzel is produced as one piece, not pressed collectively from smaller bits. “The style and texture profit from fermentation strategy, that makes the flavour profile mouth watering and the feel tremendous juicy,” he mentioned, although after all we must check it to make certain. Count on schnitzel to debut in Q3.


It’s the primary of a number of deliberate “complete” or “prime” cuts, bigger items that may be ready like every other piece of meat — the staff says their merchandise require no particular preparation or components and may be dropped in as 1:1 replacements in most recipes. Proper now the massive cuts are leaving the lab and getting into shopper testing for style tuning and finally scaling.

The funding spherical got here from “Vorwerk Ventures, Gullspång Re:meals, Movendo Capital, Good Seed Ventures, Joyance, ACE & Firm (SFG technique) and Be8 Ventures,” and was described as a follow-on to March’s CHF 17M collection A. Little question the exploding demand for different proteins and rising competitors within the house has spurred Planted’s traders to go for extra aggressive development and growth methods.

The corporate plans to enter a number of new markets over Q3 and This autumn, however the U.S. remains to be a query mark as a consequence of COVID-19 restrictions on journey. Jenny mentioned they’re making ready in order that they’ll make that transfer every time it turns into potential, however for now Planted is targeted on the European market.

(Replace: This text initially misstated the brand new spherical as additionally being CHF 17M – solely my mistake. This has been corrected.)


Supply hyperlink