Acrew Capital, Jeff Bezos back Colombia-based proptech La Haus’ $100M debt, equity round – TechCrunch


La Haus, which has developed a web-based actual property market working in Mexico and Colombia, has secured $100 million in extra funding, together with $50 million in fairness and $50 million in debt financing.

The brand new capital was obtained as an extension to the corporate’s Sequence B, the primary tranche of which closed in January. With the most recent infusion, Medellin, Colombia-based La Haus has now secured $135 million complete for the spherical and over $158 million in funding since its 2017 inception.

San Francisco Bay Space enterprise companies Acrew Capital and Renegade Companions co-led the spherical, which additionally included participation from Jeff Bezos’ Bezos Expeditions, Endeavor Catalyst, Moore Strategic Ventures, Marc Benioff’s TIME Ventures, Rappi’s Simon Borrero, Maluma, and Gabriel Gilinski. Current backers who put cash on this spherical embrace Greenspring Associates, Kaszek, NFX, Spencer Rascoff’s 75 & Sunny Ventures, Hadi Partovi and NuBank’s David Velez. 

Jerónimo Uribe (CEO), Rodrigo Sánchez-Ríos (president), Tomás Uribe (chief development officer) and Santiago Garcia (CTO) based the corporate after Jerónimo and Tomas met Sánchez-Ríos at Stanford College. Previous to La Haus they began and ran Jaguar Capital, a Colombian actual property growth firm with over $350 million of accomplished retail and residential initiatives. 

The corporate declined to disclose at what valuation the extension was raised, with Sánchez-Ríos saying solely that it was “a big improve” from January.

The Sequence B extension follows spectacular development for the startup, which noticed the variety of transactions carried out on its Mexico portal climb by almost 10x within the second quarter of 2021 in comparison with the 2020 second quarter. With over 500 houses promoting on its platform (by way of and the corporate is “the market chief in promoting new housing in Spanish-speaking Latam by an order of magnitude,” its execs declare.  La Haus expects to have facilitated greater than $1 billion in annualized product sales by the tip of the yr. 

The startup was based with the mission of constructing it simpler for individuals to purchase houses and serving to “resolve LatAm’s excessive housing inequality.” Its finish purpose is to speed up entry to new housing by each producing and curating provide and demand after which matching it with its expertise, famous Sánchez-Ríos. 

“Within the final six months, our chief product officer has constructed a product that permits this to occur 100% digitally,” he stated. “Earlier than it might take loads of time, individuals concerned and visits. We wish to present individuals on the lookout for a house an identical expertise as to individuals on the lookout for their subsequent flight at”

It has finished that by embedding its software program to builders’ new initiatives in order that it will probably convey that digital expertise to its customers. 

“They can view the initiatives on our websites, we match them after which they will see in actual time which models of a selected tower can be found, after which choose, signal and pay for the whole lot digitally,” Sánchez-Río stated.

Picture credit score: La Haus

The necessity for brand spanking new housing within the area and different rising markets on the whole is acute, they imagine. And the tempo of constructing new houses is gradual as a result of small and mid-sized builders – who’re chargeable for constructing nearly all of new houses in Latin America – are money constrained. On the identical time, mortgages are largely not reasonably priced for shoppers, with banks extending solely a fraction of the credit score to people in comparison with the U.S., and infrequently at far worse phrases. 

What La Haus is planning on doing with its new capital – significantly the debt portion – is transcend promoting houses by way of its market to serving to prolong financing to each builders and potential consumers.It plans to take the proprietary knowledge it has been in a position to glean from the 1000’s of actual property transactions carried out on it platform to increase capital to builders and shoppers “extra shortly, with a lot decrease threat and at higher phrases.”

Already, what the startup has achieved is notable. Having the ability to buy a house 100% digitally isn’t that straightforward even within the U.S. Pulling that off in Latin America – which has traditionally trailed behind in digital adoption – is not any straightforward feat. By yr’s finish, La Haus intends to be in each main metropolitan space in Mexico and Colombia. 

Its final purpose is to have the ability to assist new, sustainable houses “to be constructed quicker, assuaging the inequality attributable to lack of entry to stock.”

To Acrew Capital’s Lauren Kolodny, La Haus is constructing an answer particular to the problems of Latin America’s housing market, somewhat than importing enterprise fashions – reminiscent of iBuying – from the U.S.

“For many individuals in the USA residence fairness is their largest asset. In Latin America, nonetheless, shoppers have been challenged with an impenetrable actual property market stacked towards shoppers,” she wrote by way of electronic mail. “La Haus is eradicating obstacles to residence possession that stifles hundreds of thousands of individuals from reaching monetary safety. Particularly, Latin America has no centralized MLS, very pricey rates of interest, no transactional transparency, and few on-line informational instruments.”

La Haus, Kolodny added, is breaking down these obstacles by consolidating listings on-line, providing pricing transparency and educating shoppers about their financing choices.

Acrew first invested within the startup in its $10 million Sequence A and has been impressed with its development over time.

“They’ve a novel give attention to new housing — an enormous business worldwide, however particularly in rising markets the place new housing is so essential,” Kolodny stated. “The administration workforce…is aware of actual property in Latin America higher than anybody we’ve met.”

For its half, the La Haus workforce is worked up to place its new capital to work. As Sánchez-Río put it, “$50 million goes quite a bit additional in Mexico and Colombia than within the U.S.”

“We’re going to be very aggressive in Mexico and Colombia, and plan to go from 4 to not less than 12 markets by the tip of the yr,” Jeronimo instructed TechCrunch. “We’re additionally excited to roll out our financing resolution to builders and consumers.”


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