Dan Olsen leads a product-market fit masterclass for the Startup Alley+ cohort – TechCrunch


Sure Virginia, there are benefits to exhibiting in (the sold-out) Startup Alley at TC Disrupt 2021. Out of all of the early-stage startups able to exhibit on September 21-23, Staff TechCrunch hand-picked 50 to kind the Startup Alley+ cohort.

Startup Alley+ is a VIP expertise designed to assist founders develop their enterprise and improve their alternatives proper now within the run-up to Disrupt.

Maintain up: Don’t miss the chance to fulfill and community with all of the revolutionary startups you’ll discover in Startup Alley — together with the Startup Alley+ cohort. Attend Disrupt for lower than $100 — if you happen to purchase your early hen go earlier than costs go up on July 30 at 11:59 pm (PT).

The VIP expertise consists of three masterclass classes on essential subjects that each one startup founders have to, properly, grasp. Living proof: product-market match. It’s an elusive and but important first step to unlocking progress. You’ll be able to’t construct success and not using a product that quenches the demand of a thirsty market.

On August 24, Dan Olsen will conduct a masterclass on the artwork and science of product-market match. Olsen, a product administration coach and guide, works with CEOs and product leaders to construct robust product groups. His purchasers embody Google, Fb, Amazon, Uber, Field and Walmart.

A best-selling writer of The Lean Product Playbook, Olsen has actually written the e-book on product-market match. In his masterclass, The way to Create Product-Market Match, Dan will draw on materials within the e-book and share his easy however efficient framework. He’ll clarify his Product-Market Match Pyramid and The Lean Product Course of, a six-step methodology that guides you thru how one can:

  1. Decide your goal buyer
  2. Determine underserved buyer wants
  3. Outline your worth proposition
  4. Specify your MVP characteristic set
  5. Create your MVP prototype
  6. Check your MVP with clients

Dan will illustrate these ideas with real-world examples and a complete case examine.

We’re particularly excited to have Dan current his masterclass as a result of he’s firmly rooted in TechCrunch lore. Means again in 2009, an organization known as YourVersion — based by Olsen — gained the peoples’ selection at TechCrunch50, the precursor to Disrupt.

Olsen’s product-market match experience — and his private connection to the early-stage founder expertise — will assist the Startup Alley+ cohort discover ways to flip product administration into extra of a science than an artwork and enhance their odds of success.

TechCrunch Disrupt 2021 takes place September 21-23. Don’t miss your alternative to attend for lower than $100. Purchase your early hen go right here earlier than the deal expires on July 30 at 11:59 pm (PT).

Is your organization focused on sponsoring or exhibiting at Disrupt 2021? Contact our sponsorship gross sales workforce by filling out this way.



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