Apple News partners with NBCUniversal to share exclusive Olympics content – TechCrunch



It’s onerous to maintain up with the Olympics any 12 months, not to mention after they’re going down in a time zone that’s 13 hours forward of you, when you’re on the East Coast. Yesterday, Apple Information introduced a collaboration with NBCUniversal (the U.S. broadcast rights holder for the Olympics) to develop unique day by day recaps and audio briefings, occasion schedules, and medal counts to assist sports activities followers maintain tabs on the video games.

NBC Sports activities is the go-to app for streaming any Olympic occasion, however it’s a bit buggy. To their credit score, streaming so many various feeds directly is tough to tug off, the app may be tough to navigate. Although the app has a powerful catalog of each occasion, there’s no simple option to meet up with all of the triumphs and defeats that passed off whereas we had been asleep internationally. So, this collaboration with Apple Information fills a needed void in NBC’s current choices.

Picture Credit: Apple Information (Screenshots by TechCrunch)

Probably the most helpful options is the Information app’s user-friendly schedule of each single Olympic occasion by sport, which might set calendar reminders for the occasions you may’t miss (… however, you may additionally must set your alarm for sure occasions, just like the Ladies’s Gymnastics All-Round Last, which begins at 6:50 AM on Thursday — don’t fear, for these extremely anticipated occasions, there’ll be primetime protection, too). NBC Sports activities sends push notification reminders for sports activities that you simply select, however a pre-set calendar occasion could be extra helpful for planning your night (or early morning) Olympics viewing.


In fact, this partnership permits Apple to advertise Apple Podcasts, which has extra competitors than ever as Spotify continues to develop, and Fb provides help for podcasts. NBC is pushing its Olympics podcasts like The Podium and On Her Turf fairly onerous — The Podium typically seems as a banner advert throughout stay protection on the internet. Although these exhibits aren’t unique to Apple, the partnership with NBC can solely assist drive site visitors to their podcast platform.


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