In just below two years, Brooke Monk has amassed over 16 million followers on the social media platform TikTok. However, chatting with CNBC, she mentioned that it was by no means her intention to achieve influencer standing.
Monk put up her first TikTok submit in September 2019 and since then she’s gained 16.1 million followers and 1.2 billion likes on her movies.
The 18-year-old U.S. influencer advised CNBC on the newest episode of “Advertising Media Cash” that it was by no means her intention to draw quite a lot of followers or turn into well-known, however extra about the truth that she actually loved making content material for social media.
“I like having an viewers, I like studying folks’s feedback, I like interacting with folks,” Monk mentioned, explaining that the facet of not understanding everybody on-line nearly motivated her to submit extra as a result of she liked seeing the suggestions.
Monk believed the key to creating well-liked content material on a platform like TikTok was to make the posts about issues that folks can relate to, “like little mundane issues that everybody’s skilled of their life.”
She additionally mentioned it was key for influencers to take heed to suggestions from their viewers, in addition to being constructive and uplifting on social media.
“I really feel like nearly all of audiences begin to really feel disconnected from their influencers once they get too large after which they do not actually care about their viewers anymore,” Monk mentioned.
Monk believed it was necessary that manufacturers did not change an influencer’s model. In any other case she mentioned it might make the content material look sponsored, like a “face holding a product,” which might see the influencer’s reputation begin to fade.
She believed manufacturers would work with influencers much more sooner or later “as a result of audiences really feel extra related to an influencer, in the event that they see their day by day life they usually’re simply watching their content material, versus celebrities and even commercials or infomercials.”
TikTok’s reputation has exploded amid the pandemic. As of June 2020, TikTok’s whole variety of U.S. month lively customers had jumped to greater than 91 million, up from 27 million in 2019.
Monk mentioned that she realized she had turn into an influencer when folks began asking her about what hair and make-up merchandise she used.
Monk has not disclosed her earnings. In accordance with current knowledge from music licensing platform Lickd.co, to make $100,000 a yr on TikTok, a person would wish to have a minimal of 10,000 subscribers, or followers and get greater than 270 million clip views a yr.
When it comes to how Monk finds the manufacturers that characteristic in her TikToks, she mentioned that corporations really get in contact together with her more often than not.
As for a way she promotes merchandise in her posts, Monk mentioned that if she has inventive freedom then she tries to include it into a chunk of common content material she would already produce. But when not, she follows what the “model’s comfy with.” Nevertheless, Monk harassed that she will not sponsor a product if she does not prefer it.