Easy Eat AI raises $5M to help Southeast Asian restaurants digitize their operations – TechCrunch


Simple Eat AI, a Singapore-based startup that wishes to “rework eating places into know-how corporations,” introduced as we speak it has raised $5 million in funding. Simple Eat AI presents an working system for eating places that lets them digitize all elements of their enterprise, from stock and buyer orders to supply, and achieve AI-based information analytics to enhance income.

Many meals and beverage companies began digitizing orders and funds so they may supply deliveries through the COVID-19 pandemic. Although Simple Eat AI lets eating places combine with third-party meals ordering apps, it additionally has its personal supply infrastructure, together with on-demand riders, that prices simply 4% per order, in comparison with the 20%-30% that lots of the largest meals supply platforms cost.

Based in 2019 by Mohd Wassem, Rhythm Gupta and Abdul Khalid, Simple Eat AI presently has operations in Malaysia, and plans to increase into different Southeast Asian markets. The funding included participation from Aroa Ventures, the household workplace of OYO founder Ritesh Agarwal; Reddy Futures Household Workplace; Prophetic Ventures; OYO world chief technique officer Maninder Gulati; Alarko Ventures managing accomplice Cem Garih; and Esas Ventures founder and managing accomplice Fethi Sabancı Kamışlı.

Wassem informed TechCrunch that Simple Eat AI was created as a result of although Southeast Asia “is a meals paradise, everybody eats out, consuming out is a tradition right here,” the restaurant trade continues to be one of many least superior digitally. Earlier than the pandemic, he stated that about 80% of restaurant enterprise got here from in-person eating, however taking orders manually resulted in little or no information saved about who prospects are, what they prefer to order or how typically they return.

Simple Eat AI’s platform helps eating places create that digital reference to their prospects. A few of its shoppers embrace chains like Richiamo Espresso, Mr. Fish Fishhead Noodles, WTF Group and Hailam Toast. Throughout COVID-19 lockdowns, Simple Eat AI has helped eating places fulfill deliveries and its different options, like focused advertising and marketing campaigns and loyalty reward applications, are related to in-person eating, too.

A menu created with Simple Eat AI

Simple Eat AI’s shopper interface is predicated on QR code ordering—prospects scan the code with their smartphone and are taken on to the restaurant’s menu on-line. They decide what they need, then create an account or sign-in by getting into their cellular quantity. Funds and reward applications can be accessed via the platform.

The corporate says that after analyzing 100,000 orders at greater than 50 eating places over six months, it discovered that individuals spend about 30% extra after they order digitally in comparison with via a waiter—just like when folks go searching for a selected merchandise on-line and find yourself including extra gadgets to their cart whereas shopping.

After a restaurant makes use of Simple Eat AI for about 30 to 45 days, it is ready to construct a buyer database for focused on-line advertising and marketing methods, sending presents to the people who find themselves almost certainly to make use of them.

For instance, a month after launching in its third outlet of Mr. Fish, the platform had collected information from greater than 1,400 prospects. The restaurant was in a position to see that about 20% visited the restaurant greater than as soon as, and the typical length between their visits was 12 days. Primarily based on that info, it created advertising and marketing campaigns to attract again individuals who hadn’t returned in 20 days. Throughout that point, Mr. Fish additionally began fulfilling supply orders via Simple Eat AI, and by the top of the month, 13.4% of its orders had been coming via the platform, decreasing its reliance on third-party supply apps.

In a press release concerning the funding, Keshav Reddy, managing accomplice of Reddy Futures Household Workplace, stated, “The workforce is buyer obsessed and understands the ache issues of the trade. Their revolutionary software program platform shall be disruptive to the complete F&B ecosystem and the way prospects have interaction via the complete F&B lifecycle within the online-to-offline world.”



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