Buyer analysis is invaluable for software program firms, however there are various obstacles, like discovering the best group of individuals to survey. Nice Query desires to make constructing and speaking to their very own panels accessible to all firms, regardless of their measurement. The startup, which was a part of Y Combinator’s winter 2021 program, introduced in the present day that it has raised $2.5 million in seed funding.
Nice Query launched in February 2021, and its purchasers embody Linktree, Honeybook, O’Reilly Media and MainStreet. The platform has been used to interview prospects about product concepts and technique, discover product-market match, conduct usability research on UX designs and see how effectively advertising touchdown pages carry out. Nice Query’s seed spherical got here from buyers together with Funders Membership, January Capital, Nomo VC and Twenty-Two Ventures. Angel buyers like Warren Hogarth, co-founder of Empower Finance; Jon Williams, co-founder of Tradition Amp and Pyn; Jason Smale, senior vp of engineering at Zendesk; and Robbie Allan, former group product supervisor at Intercom additionally participated.
Earlier than founding Nice Query, PJ Murray and Ned Dwyer bought their final startup, net developer market Elto, to GoDaddy in 2015. In e-mail, Dwyer advised TechCrunch that they did little or no formal analysis at Elto. “We’d discuss to prospects, nevertheless it wasn’t structured or constant.”
After becoming a member of GoDaddy, nonetheless, they grew to become “much more rigorous in our method to constructing product—we out of the blue had a a lot bigger viewers, a much bigger crew and aggressive targets.” Murray and Dwyer additionally had the benefit of working with GoDaddy’s UX analysis crew.
The 2 noticed a possibility to make buyer analysis extra accessible to product improvement groups. Dwyer mentioned that if firms outsource to a big UX analysis supplier, the beginning worth may be $40,000 a yr. Alternatively, Nice Query’s freemium pricing mannequin contains paid subscription plans for $49 and $199 a month.
Nice Query has nearly the entire issues wanted for buyer analysis—survey good templates, prototype checks, scheduling instruments and transcription—in a single place, so groups can share data simply. One among its most necessary options is buyer recruitment and filtering instruments. Dwyer defined that many UX analysis firms promote entry to panels they’ve already constructed. Which means purchasers usually get suggestions from comparatively homogenous teams of people who find themselves not their goal prospects—for instance, faculty college students or keep at house dad and mom who signed as much as reply surveys to allow them to earn further money or present playing cards.
Nice Query builds customized touchdown pages the place customers can choose into panels, determine what sort of analysis they wish to take part in and the way usually they’re prepared to reply questions (for instance, the platform automates rolling research, sending inquiries to completely different teams of consumers each two weeks). Nice Query lets its purchasers combine incentives applications, akin to Large, to compensate members with money or present playing cards. However most of the individuals who take part in analysis via Nice Query are motivated as a result of they wish to have a say in merchandise they’re already utilizing, or discover out first about upcoming releases, Dwyer mentioned.
As soon as buyer panels are created, Nice Query supplies good templates for surveys or interviews and robotically schedules them for distribution. This protects purchasers time. For instance, MainStreet approached Nice Query when it was making ready to launch a product that will change its onboarding move. The startup, which lets small companies discover and declare tax credit and financial incentives, didn’t have time to carry out buyer analysis earlier than the launch. “Inside 24 hours of signing as much as Nice Query they’d booked eight buyer interviews—this was over Christmas thoughts you—and received the usability suggestions they wanted to iterate on the designs earlier than they went to manufacturing,” mentioned Dwyer.
In a press release in regards to the funding, Funders Membership co-founder and chief government officer mentioned Alix Mittal mentioned, “Even one of the best product and enterprise groups know on a regular basis iteration, giant pivots, and new launches may be hit and miss. We backed Nice Query as a result of they supply the lacking device to effortlessly incorporate prospects into product and enterprise selections and to by no means miss the mark.”