Facebook is testing a Twitter-like ‘threads’ feature on some public figures’ pages – TechCrunch


Get your spool-of-yarn emojis prepared — threads is perhaps coming to Fb quickly. Fb has been noticed testing a brand new characteristic that provides public figures on Fb the flexibility to create a brand new publish that’s linked to a earlier one on a associated topic. This characteristic ties the posts collectively extra visually so followers can extra simply observe updates over time. When the brand new publish seems on followers’ Information Feeds, will probably be proven as being linked to the opposite posts in a thread.

Social media advisor Matt Navarra first noticed this characteristic in motion, and shared a number of screenshots of the way it seems to be. Reached for remark, Fb confirmed to TechCrunch it’s testing the characteristic with a small group of “public figures” on Fb in the meanwhile. A public determine is a selected sort of Fb Web page class geared toward high-profile people or anybody else who needs to ascertain a extra public presence on Fb.


Picture Credit: Matt Navarra


Fb defined these threaded posts can have a “View Put up Thread” button, which lets followers simply navigate to see the entire posts within the thread. While you faucet on the button, you’ll be proven the place you’ll be able to see all of the threaded posts linked collectively in a single place.

Fb was unable to verify if or when the take a look at would roll out extra broadly to different public figures on its platform or if it might later broaden to different Web page classes, like Companies, or to Fb Teams.

Threads are helpful on websites like Twitter, the place the character restrict makes it more durable to have extra nuanced conversations — that’s why we find yourself with these oh-so-beloved “notes app apology” posts on Twitter. (Now, Twitter promotes its Revue e-newsletter app if you write a thread). However on Fb, your posts will be as much as exactly 63,206 characters lengthy (or, about 225 tweets).

Slightly than inspiring longer posts, Fb threads might be used for dwell commentary on an occasion like an award present. Or, customers may publish updates to their present posts in a thread, relatively than updating the unique and making a clunky “edited so as to add…” announcement. On condition that Fb is testing this characteristic with public figures, maybe its supposed use is to make the sharing of stories extra streamlined.

It’s no secret that Fb has handled some misinformation points previously, so for journalists or authorities officers sharing details about creating information occasions, threads may present helpful context.

This testing comes after Fb introduced its Bulletin e-newsletter offshoot earlier this week.



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