Meat Me Halfway review: A thoughtful case for the reducetarian diet



A Beyond Meat products, available for purchase in a supermarket in San Francisco bay area

Is the reducetarian weight-reduction plan for you?

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In relation to consuming meat, it’s by no means purely about protein. Some carnivores are so dedicated, they recognise greens solely as aspect dishes, whereas those that abstain from animal merchandise will virtually actually refuse a steak from an moral, natural provider – however may accomplish that in favour of an intensely processed vegan proxy. Our attitudes to consuming animals are extremely private, however more and more consequential. Is it attainable to strike a center floor?

Meat Me Midway, by Brian Kateman at non-profit organisation the Reducetarian Basis, is a considerate, participating documentary about our attachment to consuming animals, and the way we would transfer on from it.

It follows Kateman as he seeks to unpick the resistance he has encountered in encouraging individuals not to surrender meat altogether, however merely to eat much less. As a failed vegetarian in faculty, he co-founded the Reducetarian motion to focus on those that would by no means dream of going completely (and even principally) plant-based.

Consuming much less meat appeared a no brainer to Kateman when contemplating its advantages to particular person well being and when it comes to decreasing greenhouse fuel emissions and lessening our reliance on the structural cruelty of manufacturing unit farming. But he was met with scepticism and mock from dedicated carnivores, and anger from animal rights activists who noticed him as undermining their moral place.

By staking out the center floor, Kateman appeared to impress the polar views on meat-eating, whereas some individuals like his father – equally sceptical of local weather change and guacamole – remained unconvinced of the necessity to reduce down. Certainly, meat consumption has gone up alongside our consciousness of its toll on the surroundings.

Final 12 months, individuals within the US are thought to have eaten a median of greater than 100 kilograms of pink meat and poultry, a return to ranges not seen for the reason that 2007 recession. In the meantime, the UN has warned that we’ve lower than a decade to behave earlier than the local weather disaster is irreversible.


Meals programs account for greater than a 3rd of worldwide greenhouse fuel emissions. However as Invoice McKibben of non-profit organisation notes within the movie, towards now-familiar scenes of planetary collapse, meals has the good thing about being one space “the place change is feasible” – beginning with dinner tonight.

For a lot of the 80-minute runtime, Kateman cedes the ground to consultants who mount a wide-reaching case towards meat – or, as he would have it, in favour of much less. (The movie is partially funded by a cultivated meat firm.)

However a topic typically as proof against logic as this one must be handled with nuance befitting of the knottiness of the difficulty, and empathy for individuals who lack the luxurious of alternative. Right here, Kateman places himself ahead as a information.

In his personal uneasy navigation of the world of meat – from the farm and slaughterhouse to the grocery store and lab – Kateman is even-handed, self-aware and prepared to check his personal convictions on the expense of showing an knowledgeable.

However it’s in his fond, annoyed engagements along with his dad and mom that Kateman is at his most relatable. Their round dialog about local weather change can be acquainted to many, and refreshing to see. These quotidian conversations, directly informal and excessive stakes, not often characteristic in representations of the local weather disaster, although they could be how we most frequently interact with it.

“Like watching a sinking ship,” Kateman despairs after leaving his dad and mom’ dwelling. However the turnaround by the movie’s finish brings hope that the stalemate on the dinner desk can not final perpetually.

Meat Me Midway can be accessible on demand on iTunes, Amazon, Google Play, Vimeo and different platforms from Tuesday 20 July

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