You’d be forgiven for being confused. I’ve been following this story and am presently writing it and I’m nonetheless pretty confused. However Turntable (or tt.fm), to not be confused with Turntable.fm (the identify of each the unique and lately re-released social music app) right now simply introduced that it has launched iOS, Android and desktop variations of its personal service.
By the use of temporary clarification, the unique Turntable.fm shut down in 2013 to deal with a stay music platform. It was a tragic day for these of us who wasted numerous workday hours on the positioning. However stuff occurs. Folks change, corporations pivot.
In fact, that nostalgia returned one thing fierce once we had been all caught inside for the previous yr, trying to find a social connection. These of us of a sure age who perhaps haven’t gone all in on Twitch began pining for the positioning. So founder Billy Chasen deliberate a return. In its present beta iteration, it’s a little bit of a time capsule, albeit with a number of key adjustments like counting on YouTube streaming to avoid some royalty points. It really works effectively. I’ve been utilizing it. It’s enjoyable. Oh, and the corporate simply raised $7.5 million to convey it into the brand new decade.
Seemingly across the identical time, an early Turntable.fm worker determined to launch one other tackle the service. Centered on cell utilization and choosing the crowdfunding route, TT.fm rode that wave of nostalgia to $500,000 in funding, introduced again in March.
At this time that service is launching in beta. It’s within the Apple App Retailer and Google Play Retailer as we converse. Or you’ll be able to go to it in a browser. Like Turntable.fm, tt.fm (as we’re going to seek advice from it for simplicity’s sake) depends on third-party music companies. At launch, music is pulled from a linked Spotify or Apple Music account, in addition to Soundcloud. YouTube performance is coming quickly.
As you’ll be able to see from the above shot, the providing relies on the identical format as Turntable.fm, with related however totally different graphics. DJs play songs on the stage and the viewers bops their heads in approval in the event that they prefer it. One of many methods the brand new providing is trying to distinguish itself is thru hosted DJ units from artists.
“Unique Turntable followers are desirous to get again on the dancefloor and have been asking for a product that serves their wants,” Perla mentioned in a launch, “together with stay DJ units, social networking with music followers, music sharing and a web based music neighborhood.”
As a fan of Turntable.fm, abruptly going from zero to 2 companies appears like a humiliation of riches. However the query stays whether or not it will possibly transfer past a distinct segment and actually thrive within the crowded media atmosphere of 2021. There’s most likely room for one Turntable.fm.
However two? This already unusual story is probably going solely getting stranger.