Tesla files trademark, hinting at Elon Musk’s restaurant concept plans – TechCrunch


Tesla has just lately filed a brand new trademark for its model below restaurant providers, an indication the corporate is perhaps lastly gearing as much as ship on an concept that CEO Elon Musk and different firm executives have mentioned publicly since at the very least 2017.

The corporate utilized for 3 new emblems that may cowl the classes of: “Restaurant providers, pop-up restaurant providers, self-service restaurant providers, take-out restaurant providers, in accordance with the Might 27 submitting with the US Patent and Trademark Workplace that was first reported by Electrek. The applying is awaiting examination and will likely be reviewed by an legal professional round August 27.

You is perhaps considering, how does the restaurant business slot in with the world’s most influential luxurious electrical automobile firm? Let’s take it again to 2017, when then-CTO JB Straubel stated at a FSTEC restaurant-technology convention that the corporate would possibly transfer into the restaurant enterprise. The concept was to show EV charging stations into full-service comfort shops that additionally serve meals. Tesla has tried out a scaled down model of that concept by creating lounges just like the one at its Kettleman Metropolis, California Supercharger station.

Tesla CEO Elon Musk then expanded upon the comfort retailer concept and tossed out on Twitter — as he does — a restaurant idea. “Gonna put an old-fashioned drive-in, curler skates & rock restaurant at one of many new Tesla Supercharger places in LA.”

A couple of months later, Tesla did the truth is apply for a restaurant and supercharger station, however has been comparatively quiet in regards to the potential enterprise enterprise since. The corporate, which just lately dissolved its communications staff, didn’t reply to requests for extra info on Tesla’s plans to open a restaurant charging station, or whether or not different eating places would have the ability to use the emblem to create an analogous enterprise mannequin.

Tesla’s iconic ‘T’ emblem is featured on the USTPO utility to be trademarked to be used by eating places. The corporate additionally utilized for emblems for the phrase ‘Tesla’ itself, in addition to a stylized model of the phrase.

Tesla utilized for a trademark below restaurant providers for a stylized model of the corporate title.

With this submitting, it appears to be like like Tesla is perhaps taking the mandatory steps to maneuver forwards with Musk’s plans to create a Sonic-meets-fueling station. This isn’t the primary time the restaurant business and the auto business have collided. The Michelin Information, through which the loss or acquisition of a star would possibly make or break a restaurant, was initially compiled in 1900 by brothers Andre and Edouard Michelin who wished to create demand for vehicles, and subsequently, the tires they manufactured. In order that they created an intensive information of eating places and lodges, in addition to mechanics and fuel stations alongside the way in which, so individuals is perhaps inspired to make use of their newfound mobility to discover their style buds and the world.

Tesla’s supercharger restaurant isn’t fairly as revolutionary as that, however it does invite creativity to the EV recreation by offering individuals with one other incentive construction to buy a brand new automobile – even when that incentive is just to seem stylish whereas basking within the nostalgic glow of the previous. And who is aware of, possibly the waiters will serve up burgers on electrical curler skates, too.





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