Singapore-based D2C dental brand Zenyum raises $40M Series B from L Catterton, Sequoia India and other investors – TechCrunch



Zenyum, a startup that desires to make beauty dentistry extra inexpensive, introduced at this time it has raised a $40 million Sequence B. This contains $25 million from L Catterton, a non-public fairness agency centered on client manufacturers. The spherical’s different contributors have been Sequoia Capital India (Zenyum is an alum of its Surge accelerator program), RTP International, Partech, TNB Aura, Seeds Capital and FEBE Ventures. L Catteron Asia’s head of progress investments, Anjana Sasidharan, will be part of Zenyum’s board.

This brings Zenyum’s whole raised up to now to $56 million, together with a $13.6 million Sequence A introduced in November 2019. In a press assertion, Sasidharan stated, “Zenyum’s differentiated enterprise mannequin provides it a powerful aggressive benefit, and we’re excited to companion with the founder administration workforce to assist them notice their progress ambitions.” Different dental-related investments in L Catteron’s portfolio embrace Ultimate Picture, ClearChoice, dentalcorp, OdontoCompany, Espaçolaser and 98point6.

Based in 2018, the corporate’s merchandise now embrace ZenyumSonic electrical toothbrushes; Zenyum Clear, or clear 3D-printed aligners; and ZenyumClear Plus for extra advanced tooth realignment circumstances.

Founder and chief govt officer Julian Artopé informed TechCrunch that ZenyumClear aligners will be as much as 70% cheaper than different braces, together with conventional steel braces, lingual braces and different clear aligners like Invisalign, relying on the situation of a sufferers’ tooth and what they need to obtain. Zenyum Clear prices $2,400 SGD (about $1,816 USD), whereas ZenyumClear Plus ranges from $3,300 to $3,900 SGD (about $2,497 to $2,951 USD).

The corporate is ready to cut back the price of its invisible braces by combining a community of dental companions with a know-how stack that enables suppliers to watch sufferers’ progress whereas decreasing the variety of clinic visits they should make.


First, potential clients ship a photograph of their tooth to Zenyum to find out if ZenyumClear or ZenyumClear Plus will work for them. In that case, they’ve an in-person session with a dentists, together with an X-ray and 3D scan. This prices between $120 to $170 SGD, which is paid to the clinic. After their invisible braces are prepared, the affected person returns to the dentist for a becoming. Then dentists can monitor the progress of their affected person’s tooth by Zenyum’s app, solely asking them to make one other in-person go to if obligatory.

ZenyumClear is presently accessible in Singapore, Malaysia, Indonesia, Hong Kong, Macau, Vietnam, Thailand and Taiwan, with extra markets deliberate.

Sequoia India principal Pieter Kemps informed TechCrunch, “There are 300M clients in Zenyum’s core markets—Southeast Asia, Hong Kong, Taiwan—who’ve elevated disposable revenue for magnificence. We consider spend on invisible braces will develop considerably from the present penetration, however what it requires is robust execution on a fancy product to turn out to be the popular alternative for shoppers. That’s the place Zenyum shines: wonderful execution, resulting in new merchandise, best-in-class NPS, quick progress, and robust economics. This Sequence B is a testomony to that, and of the idea within the massive alternative down the highway.”


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