Video e-learning platform for MENA, Almentor, closes $6.5M Series B led by Partech – TechCrunch



There are greater than 400 million Arabic audio system globally and that quantity isn’t slowing down anytime quickly. Arabic, to most individuals, is a troublesome language even to those that communicate it. In accordance with Duolingo, somebody fluent in Egyptian Arabic may not totally perceive Yemeni Arabic audio system due to the huge distinction in dialect.

Whereas people can simply navigate dialects, it may be comparatively onerous for them to seek out tailor-made Arabic content material important for on a regular basis life.

Dr Ihab Fikry and Ibrahim Kamel based Almentor.internet in 2016 as a web based video studying platform to compensate for this lack of on-line studying content material for Arabic audio system. In collaboration with tons of of leaders, educators, and specialists, the platform presents programs and talks in numerous fields like well being, humanities, know-how, entrepreneurship, enterprise administration, way of life, drama, sports activities, company communication, and digital media.

In 2016, Almentor closed a $3.5 million seed spherical and two years in the past raised $4.5 million Collection A led by Egypt’s Sawari Ventures. With this Collection B funding, the Dubai-based edtech firm has raised $14.5 million in whole. San Francisco and Paris-based VC agency Partech led the financing spherical with participation from Sawari Ventures, fellow Collection A investor Egypt Ventures, and Sango Capital.

Almentor offers Arab learners with the required abilities crucially wanted to advance their skilled careers and private lives. The platform claims to have the most important steady studying library within the area and one of many greatest worldwide. With workplaces in Dubai, Cairo, and Saudi Arabia, its video content material is developed in-house and made in Arabic and English.

“The imaginative and prescient and motive behind beginning Almentor is we perceive that in our area of greater than 100 million folks, of which 90% can’t correctly be taught with every other language apart from Arabic,” Fikry mentioned to TechCrunch. “So we needed to have a cutting-edge state-of-the-art platform that may change folks’s ideology and assist them be goal, and focus primarily based on matters that may be taught as prodigious studying.”

For first-time merchandise like Almentor, it may be onerous to get each traders and clients on board. In accordance with CEO Fikry, the primary problem was to persuade the funding group within the MENA area that Almentor was creating a brand new trade in video e-learning that “had plenty of potential to energy instruments within the area.”

Almentor’s enterprise is an intersection of schooling, media, and know-how. Its choices

are dissected into three: the flagship B2C product, a white-label B2B mannequin for blue-chip firms, and the final, which Fikry calls the ‘particular undertaking’ for governmental our bodies.

For its B2C product, Almentor sells programs to customers for $20-$30 of which they get to maintain for a lifetime. Fikry says that in June, the corporate is planning to introduce a subscription-based mannequin the place customers can have limitless entry to all of its 12,000 video content material for a price to its greater than 1 million registered customers.


The B2B mannequin is the place Almentor opens its library to firms to customise their content material for workers. These movies are primarily tutorials or coaching wanted to thrive at work, and since 2016, Almentor has executed 78 offers with associate firms

The particular undertaking’s mannequin highlights Almentor’s work with the federal government. One time, the corporate had a partnership with the Egyptian authorities to upskill the nation’s film trade. It has accomplished 11 extra related particular initiatives since launching 5 years in the past. 

Throughout all three fashions, Fikry says Almentor has efficiently delivered greater than 2 million studying experiences. With this funding, the firm desires to enhance content material manufacturing and high quality and educate folks within the MENA area on why they want the product.

“We are actually main the continual video studying trade within the Arab area, and we now have a accountability that goes past our ambitions for Almentor. Our accountability now’s to work unceasingly to enhance the trade as a complete within the Arab area, and this may solely be achieved via gaining the arrogance of the Arab learners within the worth, professionalism and impartiality of the content material offered by the platform and dealing in keeping with the worldwide studying tendencies.”

Talking on the funding for Partech, normal associate Cyril Collon mentioned: “Since our first interplay, we now have been very impressed by Ihab and Ibrahim, two improbable mission-driven entrepreneurs who’ve been executing on a daring imaginative and prescient since 2016, and who constructed the main Arabic self-learning go-to content material supplier within the Center East and Africa.  We’re trying ahead to supporting the corporate in its subsequent part of progress to serve the 430 million Arabic-speaking inhabitants and increase entry to on-demand cutting-edge private studying & developments choices.”


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