Billboards? Nah, just buy a media company instead – TechCrunch



Startups was obsessive about billboards. It was the very first thing I observed after I moved to San Francisco: venture-backed corporations together with Eaze, Airbnb, and notoriously, Brex, would put up massive billboard ads everywhere in the metropolis to seize consideration and eyeballs. Once I dug into it extra, I discovered one of these old fashioned, outside promoting was a response to the more and more crowded on-line channels, akin to Fb and Instagram ads.

Nicely, of us, years later, we have now a brand new response to crowded advertising and marketing channels: Ditch the billboards and simply purchase a media firm as a substitute. There was a current push for startups and enterprise capital corporations to accumulate or create media corporations, which I’d argue is them discovering a artistic solution to place content material advertising and marketing. This previous week, Axios found that Coinbase is launching a media operation about cryptocurrency. On the similar time, Clubhouse needs to rent freelance writers, whereas its largest lead investor to-date, Andreessen Horowitz, has ambitions to open up an opinion desk. Different information bits like The Skimm exploring a possible sale and Hubspot buying the Hustle additionally add to the narrative of broader media ambitions throughout tech.

We bought into the affect of a venture-backed media push on Fairness, our award-winning (!) podcast, this week. My take, as you’ll be able to inform by this introduction, is that it’s not a rush to compete with journalism. It’s a rush to compete with a loud world, and rebrand ads to media operations.

I might discuss journalism and tech and media eternally, however that’s all on that subject immediately. In the remainder of this text, we’ll get into new IPOs, startups offering upfront income to different startups and tactical recommendation on constructing versus shopping for a tech stack. As all the time, yow will discover me podcasting @Equitypod and tweeting at @nmasc_.


Oatly went public this week, and there completely weren’t sufficient jokes or puns about it. (Though I did respect this one). My grievance apart, it’s been a busy week for the general public markets.

Right here’s what to know: Marqueta, which is targeted on card issuing and funds tech, has a captivating S-1 submitting — together with what I’d say it’s a Peloton-Affirm relationship with Sq.. Alex dug into the numbers and instructed you what to consider its submitting in The Alternate.

And a splash of oat milk please:

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Picture Credit: Getty Photographs / Eugene Mymrin

Construct or purchase?

Telemedicine wants to organize for a post-pandemic world, which comes with its personal upfront prices, dangers, and, as Marcela factors out, alternatives. Round $3.1 billion in funding flowed into the sector in 2020 — about thrice what we noticed in 2019, in response to her newest story. With a view to get cash and affect out, startups have some work to do.

Right here’s what to know: It’s time so that you can learn a marketmap about telemedicine, from its present state, to completely different tensions, to affordability and the out-of-pocket dynamics that nobody talks about.

And right here’s some dessert to complete your wholesome meal:

Close-up of spade shovel being used to dig a hole in soil

Picture Credit: MoMorad / Getty Photographs

Pipe’s get burst

Everyone seems to be listening to Pipe, which simply raised $250 million at a $2 billion valuation. As Mary Ann places it, the corporate is claiming to be the Nasdaq for income, and it offers SaaS corporations a solution to get their income upfront by “pairing them with buyers on a market who can pay a reduced charge for the annual worth of these contracts.”

Right here’s what to know: That wasn’t the one examine that went into startups offering different startups with upfront income this week. Uncapped, which is the European equal of Pipe, raised $80 million in funding. Put in another way, in lower than 24 hours, TechCrunch reported that almost $330 million went into backing the idea of startups offering different startups with upfront income.

Different greenback indicators to concentrate to:

Picture Credit: MirageC / Getty Photographs

Round TC

TechCrunch is on the lookout for 20 early-stage corporations to function in Startup Battlefield at TC Disrupt 2021 this 12 months. Startups obtain a function article on, intensive pitch coaching from the TC crew, the prospect to win $100,000 in fairness free prize cash, and the eye of hundreds of worldwide press and buyers.

So, what are you ready for? Apply by Could 27!

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