We spoke with Apple to break down everything you need to know about the new iMac | CNN Underscored



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The newest development with Apple merchandise is that they’re powered by processors created by the Cupertino-based firm. And because of the wedding of Apple’s {hardware} and software program, these gadgets can work collectively extra seamlessly than ever, making every of them a compelling purchase for these already utilizing different Apple gadgets similar to iPhones, Macs and Apple Watches.

Final November, Apple launched the M1-powered MacBook Air, Mac Mini and 13-inch MacBook Professional. This marked the official switchover from Intel to Apple-made chips in a shopper launch. The corporate lately took it a step additional with the brand-new iMac — the primary laptop designed absolutely across the Apple-made M1 processor.

CNN Underscored had an opportunity to be the primary outlet to talk with Apple’s Stephen Tonna, of Platform Product Advertising, and Laura Metz, from Mac Product Advertising, forward of the official launch of the M1 Macs to get a deeper perspective of how they’ll form the Apple panorama.


Continuity is the linchpin of the Apple expertise — the software program spine that allows you to simply transfer one thing from one gadget to a different, all with out actually lifting a finger, be it within the type of a shared clipboard to simply copy and paste throughout your gadgets or within the skill to shortly share a PDF between gadgets. It’s the core utility options baked into iOS, iPadOS, watchOS and, after all, macOS. And with the brand new iMac’s 24-inch show, it would simply be the right massive display screen and centerpiece to maneuver your work onto.

“We’ve continued so as to add increasingly more functionality through the years as a result of we all know that our customers love this and it’s an excellent expertise to construct on,” Tonna explains. With macOS Large Sur, iOS and iPadOS apps now run on the Mac. These apps are actually designed for a similar basis of the Apple-made processor, and builders don’t should do heavy lifting. Furthermore, neither do you, as you may simply transfer an iPhone app to the Mac.

Tonna sums up the ethos of this: “I’ll begin one thing on my telephone and I wish to end it on my Mac, [the] dock icon pops up, I click on on it.” The app opens in the identical style because it was on the unique gadget and Handoff is triggered intelligently by realizing how shut your gadgets are to 1 one other.


And the record actually does go on — AirDrop lets you securely ship information from gadget to gadget, Notes sync throughout and AirPods intelligently change between your Apple gadgets. It’s greatest thought as an umbrella function that retains rising over time.

“It’s precisely our philosophy with how we construct the {hardware} and the software program, which is all about distinctive capabilities of the gadgets, however having them work seamlessly collectively,” says Tonna. And that’s an space the place Apple has an edge. Samsung’s most up-to-date Galaxy Guide PCs are beginning to work higher with its Galaxy line of telephones. However they don’t personal the entire ecosystem from finish to finish — Galaxy telephones run Android and PCs run Home windows. It’s not essentially the most easy puzzle to place collectively for these tech giants.

Now while you go to arrange a Mac, like the brand new iMac, you’ll sign up along with your iCloud account for a straightforward transition. And the brand new iMac is probably the perfect instance but of an Apple gadget that may function the central hub to your iPhone and iPad.


The brand new M1-powered iMac is constructed round Apple’s imaginative and prescient of its desktop laptop: Its imaginative and prescient “has at all times been to make the pc disappear and simply have or not it’s what you want it to be within the house,” Metz describes. It’s how Apple delivered this ultra-thin all-in-one Mac that also delivers robust efficiency, and in a really 2021 method, how it may be the centerpiece of your work-from-home setup.

Alongside the M1 chip, the star of the brand new iMac is the 24-inch Retina show. It’s bigger than another M1 Mac obtainable and offers you the area to have a number of home windows open. The M1 chip inside ensures that you’re able to work with effectivity and pace. And for many who want ports, the iMac retains a headphone jack together with as much as 4 USB-C ports.

And we’d be remiss if we didn’t chat on the colours of the iMac. The bottom and the entrance backside chin get a smooth paint job in considered one of six colours: inexperienced, yellow, orange, pink, purple, blue or silver. We recalled the iMac G3s, which had colour, and to a level, this 2021 mannequin is nearly like a throwback.

“It’s enjoyable to see these pops of colour,” Metz says. “As we had been simply beginning to have iMacs roll in and we’re simply seeing the colour for the primary time in individual, like on a much bigger scale. I imply, you simply see the pure smile on my face. We had been all cool, actually giddy, it was like really that is happiness.”

For the reason that iMac is stationary, you’ll additionally choose a spot for it in your house or area. By design, it doesn’t take up a major quantity of room and also you’ll solely want one plug to work. It’s additionally multimodal by design with a hinge that allows you to tilt the display screen and a number of person assist. Which means that members of a complete household might every have their very own account, which suggests extra customers who can reap the benefits of the expansive workstation.

The 24-inch display screen makes it extra applicable for multitasking over a 13-inch MacBook Air. Pushing that additional is Contact ID within the exterior Magic Keyboard. With the scan of your finger, iMac will log you in and your expertise will probably be personalised. That sensor does double responsibility as effectively. It may possibly authenticate purchases and even system admin duties, together with letting you shortly change between person accounts. You’ll need to get a barely costlier configuration or add it to your system to get it, nonetheless.

Now we have no fears about efficiency on this new desktop both and anticipate it to carry out according to, if not higher than the M1 MacBook Air, 13-inch Macbook Professional or Mac Mini.


The 24-inch iMac looks like the right work-from-home laptop with options that purpose to make life simpler with no heavy lifting. Continuity and Handoff are on the high of the record, and Metz reminds us that Apple has a powerful monitor file of software program updates. Simply final fall, macOS Large Sur rolled out to Macs from 2013.

And if the 24-inch iMac or one other Mac is your first laptop from Apple, it would have a way of familiarity with Apple’s different working methods — iOS, iPadOS and macOS included. It’s very true in case you have an iPhone or an iPad. Apple’s macOS Large Sur ushered on this up to date design language, and sure, it nonetheless inherently feels just like the Mac. Moreover, Apple has been clear that iOS and macOS are usually not merging. “Now we have two sorts of major objectives,” Tonna says. “Positively consistency the place we predict it’s applicable, after which uniqueness the place we predict it’s applicable, which is lots simpler stated than performed.” There must be a well-known nature throughout the apps, however the Mac helps you to reap the benefits of extra energy to get stuff performed.

Whether or not you go for an M1-powered Mac with an lively cooling system or an additional GPU core, they’re all highly effective and environment friendly gadgets. Metz describes it as “superior to have a variety of gadgets that do meet your wants, whether or not you understand you want to be shifting round and also you need this moveable gadget otherwise you want one thing in a small compact area or this glorious all-in-one expertise with the big show.” Between the MacBook Air, 13-inch MacBook Professional, Mac Mini and iMac, there’s a mannequin for everybody.

By way of worth, you’re not shorthanded on the expertise with any mannequin. “You simply have the liberty to make use of gadgets nonetheless you need,” Tonna says. “You don’t have to consider what’s the place — you simply know, will probably be up to date. And I feel that’s a extremely massive worth proposition for our customers.” You’ll be supported by software program and get utility options proper out of the field. If you want to copy a safe token from Outlook in your Mac to your iPhone, you are able to do it, due to a common clipboard. For those who’re capturing pictures or capturing video in your iPhone, you understand that may sync throughout the cloud. This manner, if you happen to go to view it in your Mac, it’s there with no heavy lifting.

The ecosystem is one thing that Apple does very effectively and with privateness on the forefront of it. Different manufacturers supply comparable options, nevertheless it’s not the identical software program throughout them, and the model won’t personal each side of that have. “That is a type of issues that, you understand, solely Apple might do, as a result of we construct the {hardware}, the software program and we’ve the providers tied in with it that lets us ship this uniquely seamless and safe expertise for our customers,” Tonna explains.

A key issue is that it’s not about buying a single piece of {hardware} fully. It’s additionally about the way it performs with different gadgets. You’re additionally shopping for into how they work collectively, and issues like straightforward sharing between gadgets are most likely merely constructed into your routine.

In typical Apple style, you may anticipate enhancements and extra utility options to reach at any time when the following software program replace ships. We couldn’t get Metz or Tonna to touch upon that. Nonetheless, it’s clear that they firmly imagine the Mac is best when used on this linked ecosystem.

“This can be a new period for the Mac, and we’re simply getting began,” says Tonna. M1’s already delivered vital boosts, and we’re desperate to see what’s subsequent — for the Mac and the Apple ecosystem of merchandise and software program, together with how the competitors responds.


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